Marc Jacobs Fragrances is introducing a true innovation to the house of the iconic Daisy fragrance line – Marc Jacobs Daisy Drops. And, they’d like you to be part of this exciting product launch.

Daisy Drops are single-dose fragrance capsules that you can take with you anywhere; super tiny and cute, they are the trendiest, most convenient way to perfume yourself on-the-go. One little tin holds up to 30 capsules, so you have a month’s supply – a ‘daisy a day’ if you like.

The single-dose capsules are derived from natural ingredients only, and the fragrance inside is formulated into an oil-based gel-like composition without alcohol.

To use Daisy Drops, you simply twist, squeeze and apply as shown below:

Are you interested? If so, Marc Jacobs Fragrances is looking for creators with an Instagram or TikTok following of 10K+. In exchange for gifted product with Rosalind kindly asks if you choose to review to create an Instagram Carousel, Instagram Reel or TikTok following the below content guidelines:

• Content aim – to drive awareness and build buzz around the Marc Jacobs Daisy Drops launch by developing content that educates your followers on the product and showcases how to use it
• Creative prompt – Share an original Daisy Drops moment that captures the innovative nature of the new collection, showcases the convenience of the Drops design and demonstrates how easy they are to use —just twist, squeeze, apply.
• Content mandatories:
  • Include your body in the content with the tin/capsules OR hold the tin/capsules OR tin/capsules may be in shot without you holding it/them
  • Showcase yourself opening the tin and revealing the Drops
  • Capture the fun and playful spirit of Daisy Drops while integrating the product in a natural way
• Caption mandatories:
  • @marcjacobsfragrances #MJDaisy #DaisyDrops
  • Each piece of content must include, as a voiceover on in written caption, the following key messages:
    • An innovative, exciting way to wear long-lasting fragrance that you can take with you anywhere
    • For that moment when you need a fragrance touch-up on the go
    • Tiny, single-dose fragrance capsules that are easy to use – you just twist, squeeze and apply
• Additional content reminders:
  • WARDROBE – please wear soft pinks, yellows, oranges, or all white. Both denim and dresses are permitted. Style should feel organic to your aesthetic. No competitive beauty or clothing brands to be featured in content.
  • LOCATION – embrace a free-spirited and adventurous aesthetic via an outdoor setting or fresh and modern look & feel indoors with a clean, minimal backdrop. Bright and natural sunset lighting is ideal. Please shoot in a clean, neutral background, non-cluttered space – product should be prominently featured and well-lit.
  • HAIR & GLAM – makeup natural yet glowing/dewy; hair groomed yet natural/effortless effect.
  • NAILS – clean and/or manicured nails (and toes if feet are in image); coloured polish permitted if it’s a neutral colour (no neon/bright polishes or nail art permitted)

Content to go live by the 31st of August 2023.

If you have 10K+ TikTok or Instagram followers and this is something of interest, please RSVP below. We will be in touch via email if you have successfully been chosen to collaborate, after which you will receive one tin of each of the three Marc Jacobs Daisy Drops varieties – interpretations of the iconic Daisy EDT, Daisy Eau So Fresh and Daisy Love scents!