Calling all thrill seekers… Intensify your lash drama! Rimmel London introduces Wonder’Volume Thrill Seeker Mascara now in new Pitch Black. Get BOLD volume without the weight. Lashes just got INTENSE.

Take your high-impact lashes to the deepest, darkest extreme. The new Pitch Black shade is supercharged with intense ultra-black pigments, giving a richer, deeper black colour. Experience pitch black, longer-looking lashes with the boldest volume.

The mascara’s creamy, whipped formula is charged with lash-loving panthenol, leaving lashes feeling conditioned. Easy to apply, the gentle hyper-soft fibre brush grips each lash for root-to-tip volume that’s clump-proof and weightless. Layer-up for an even more dangerously daring look with every coat. The lasting, smudge-proof and flake-proof formula ensures lashes stay looking fearless all day long.

In exchange, with Rosalind kindly asks if you choose to review, to upload 1 TikTok or 1 Instagram Reel, showcasing the Rimmel London Thrillseeker Pitch Black. In your content please clearly show the product, show a clear before and after, highlight the length and volume

Coverage to go live by 3^rd August 2023

Caption to include: @rimmellondon #ThrillPitchBlack #RimmelLondon – Please do NOT include @withrosalind within your caption

However if you decide to post extra coverage to Instagram stories please include @rimmellondon #ThrillPitchBlack #RimmelLondon and @withrosalind #onlytellyourbestfriends so that we do not miss your Instagram stories and can repost 🙂

DOs

• Use good lighting, but ensure the content isn’t too artificial looking or casting a white light on your face or washing you out in the frame. You + the products are the star of the show!
• If you’re adding a voiceover say how you’re excited to show the Rimmel products and the results in exciting tone.
• Show product application and get a closer shot to show stunning results
• Show your creativity / genuine reactions when showcasing the product
• Include at least 1 frame focusing on the product tube– ensuring that logos are the correct way round + legible
• Make sure you’re in the middle of the video and filming directly straight facing the camera
• This needs to be short & snappy so 30 seconds max
• Be creative

DONTS

• Don’t use any filters or blurring tools or filters
• No stitching to another content or duet videos. Has to be standalone video
• Don’t incorporate food or smoking in images
• Don’t show barcodes/ back of packs
• Don’t add tracks / music to your video
• No swear words

If you have 5k + TikTok or Instagram followers and this is something of interest, please RSVP below. We will be in touch via email if you have successfully been chosen to collaborate!