fresh is nutrition for your skin, delivering results you can see and sensory pleasure you can feel. What began in 1991 as a neighborhood shop founded by Lev Glazman and Alina Roytberg grew from one belief: nature can nurture us—inside and out. Starting with nature’s materials, fresh applies modern science to unlock potent nutrients, creating formulas that feed skin what it craves. An LVMH Maison since 2000, fresh is a global company based in New York, offering skincare, lip care, bodycare, and fragrance in 41 countries.

KOMBUCHA MULTI DEFENSE SHEER SPF 50++++

The gold standard for antioxidant protection

NEW! Kombucha Multi-Defense Sheer UV

fresh is thrilled to introduce the new Kombucha Multi-Defense Sheer UV—a next-generation sunscreen that goes beyond SPF to protect, visibly repair, and boost luminosity in one seamless step. The lightweight formula defends against UVA & UVB rays while shielding skin from the effects of indoor & outdoor aggressors (like pollution and screen light) that accelerate aging. Designed to layer effortlessly, Kombucha UV leaves skin smooth, luminous, and primed for makeup.

This latest innovation joins fresh’s bestselling Kombucha Essence and features the brand’s gold standard antioxidant ingredient: double-fermented kombucha. Created through a two-step fermentation of Himalayan-grown tea, its small, powerful antioxidant molecules help neutralize environmental aggressors before they visibly damage skin. Paired with innovative, fermentation-based UV technology, Kombucha UV completes the daily kombucha ritual—prepping & protecting skin to face the modern world.

Sold Exclusively at Boots, Price £38

… And that’s not it, get a chance to put your hands on new Sugar Fresh Lip Creams!

SUGAR MELT LIP CREAMS

Make your mouth water

NEW! Sugar Melt Lip Creams

fresh, pioneer skincare lip brand, is thrilled to introduce new Sugar Melt Lip Creams—ultra-sheer, flavour-forward balms that deliver juicy hydration in a single swipe.

This new formula blends verbena phyto-peptides and hyaluronic acid filling spheres with activated sugar—a staple ingredient across fresh’s lip collections prized for its nourishing and hydrating benefits. Together, they create a silky (not sticky) texture that grips the lips and delivers barrier-boosting hydration.

Each skin-flattering shade is inspired by mouthwatering fruits—bringing a punch of flavour and instant sensory satisfaction to your everyday routine.

Shades

Watermelon Rind: subtle pink

Mango Pulp: clear shine

Blood Orange Zest: sheer berry

Sold At Space NK, Cult Beauty and other retailers. Price £21

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