During Anti-Street Harassment Week, L’Oreal Paris wants to amplify the message that Street Harassment is Never Your Fault

For Anti-Street Harassment Week, L’Oreal Paris is sending a mailer which aims to encourage people to take the Stand Up Against Street Harassment training which gives people the training tools they need to safely intervene if they witness or experience street harassment.

L’Oreal Paris would love to collaborate with you to Stand Up Against Street Harassment! In exchange for your own special edition L’Oreal Paris Limited Edition Stand Up Against Street Harassment mailer with Rosalind kindly asks if you choose to feature to please showcase the mailer box and encourage your followers to complete the 5D’s training programme – here

Caption to include #WeStandUp @lorealparis secured by @withrosalind @resultswithrosalind and link to here

Coverage deadline date: 20th April 2024

Please note that there is no monetary value to this campaign – L’Oreal Paris is not making a profit from this. Even though a lipstick and alarm is included within the mailer, the products are not linked any way with the campaign. The main aim of the campaign is to train as many people as possible on the Stand Up platform.

Content ideas:

Reinforce the campaign message that ‘street harassment is never your fault’:

• Can you talk about a time you experienced street harassment and how it made you feel? What were you wearing – a certain lipstick, dress or shoes – and did you place any blame on this for what happened? Could you show the dress/lipstick you were wearing to help tell your story?
• If you haven’t experienced street harassment, do you think about what you are wearing when you walk home alone at night? Does what you wear make you feel more vulnerable or putting yourself in danger?

About the campaign

Sexual harassment in public spaces is the #1 issue faced by women across the world, impacting their sense of security and feelings of self-worth. It goes against the values of female empowerment, at the heart of L’Oréal Paris’ DNA.

That’s why L’Oréal Paris is committed to Stand Up Against Street Harassment globally, launching a training program in partnership with Right To Be in 2020. This uses the 5D’s methodology (Distract, Delegate, Document, Delay, Direct), 5 simple and effective tools to help people safely intervene when they witness or experience street harassment.

To date, more than 2.5 million people have been trained across 44 countries. Our ambition is to have trained more than 3 million people by the end of 2024.

People experiencing street harassment often blame themselves. We want to remind everyone that street harassment is never your fault.

If this is something of interest and you have 8k + Instagram followers and are passionate about women’s safety, please RSVP below. We will be in touch via email if you have successfully been chosen to collaborate.